We assess and score brands across three pillars: people, the planet, and animals. Based on the scores in each pillar, brands are assigned an overall rating on a five-point scale from "We Avoid" to "Great". This rating reflects how well the brand aligns with widely accepted best practices in the industry for sustainability. The rating also helps consumers make informed choices and support brands that align with their values.

You can find more details on our methodology, including the issues we assess, the ratings process and the certifications, accreditations, voluntary standards, and model codes of conduct (“standards systems”) we consider, in our Guide to the Good On You brand ratings system. 

For easy access, here are quick links to: 

 

What brands can be rated? 

We currently rate consumer fashion and beauty brands. Below, you will find more details on brands within those sectors that we can and can’t rate. 

1.  Brands must have a digital presence for us to rate them.

2.  We can rate any brand offering products from the following categories to consumers: 

  • Clothing, including underwear
  • Shoes 
  • Accessories
  • Jewellery
  • Watches
  • Skincare
  • Haircare
  • Makeup

3.  We are unable to rate: 

  • Multi-brand retailers - but we can rate their house brands in the above categories
  • Brands that are collaborations or special collections
  • Brand licensees
  • Parent companies 

Please reach out to your account manager if you are unsure about whether a brand is within scope. 

We are continuously developing our methodology to cover additional sectors. If you are interested in rating brands in a specific consumer sector, speak to your account manager. 

 

Why aren’t all B Corp certified companies highly rated by Good On You?

We’re often asked why B Corp certified companies are not always highly rated by Good On You. 

While B Corp certification is a noteworthy achievement for brands, Good On You’s ratings consider a broad range of factors in our assessment process. 

Our focus is on brand policies and practices that impact on people, the planet, and animals across the entire supply chain—from raw fibres to how products are manufactured, distributed and used. Whereas B Corp has more of a focus on a brand's direct operation and community work. In addition, Good On You advocates for transparency and accountability by using only publicly available information in our ratings, whilst data for B Corp assessment is privately submitted.