Contents:

  1. Assess your brand portfolio, drive sustainability initiatives, and support partner brands
  2. Source sustainable brands
  3. Use ratings data to direct consumers to highly rated brands
  4. More ways to partner with Good On You (case studies)

 

Assess your brand portfolio, drive sustainability initiatives, and support partner brands

Using Good On You’s extensive brand sustainability ratings, and the filtering options in our dashboard, you can map your portfolio to understand how well your partner brands are performing, but also leverage the data to set goals and drive sustainability initiatives and importantly, monitor and report on progress year or year. 

Our data is also a useful tool to support the process of assessing new brand partners, and conversely, it can help you identify and monitor risks or practices that do not align with your organisation’s values.

With Good On You’s ratings data at your fingertips, you can feel empowered to have meaningful conversations with your brand partners about their impacts, and if needed, offer them access to our sustainability hub Good Measures. The hub helps brands of all sizes understand their impacts, get tailored guidance on the most important focus areas, and easily update their Good On You rating. Speak to your account manager to find out more about Good Measures. 

Our dashboard provides a useful snapshot of your portfolio, which you can customise using the filters and export in CSV format. See Navigating the Dashboard for more details on how to do this. And if a brand in your portfolio hasn’t yet been rated, simply submit it to your account manager through the process described in Getting Started with the Dashboard.

 

Source sustainable brands

You’ll find sustainability information for thousands of brands in the Good On You dashboard, so it's a great tool to check how a brand you are considering working with is performing, or to discover new, highly rated brands to add to your portfolio. This is easy thanks to our filters, which include: 

  • Overall rating 
  • Pillar-specific ratings for people, planet, and animals
  • Values, such as lower-impact materials or vegan certifications, such as GOTS or B Corp
  • Brand attributes including location, size, price range, product categories

 

Use ratings data to direct consumers to highly rated brands

Empowering consumers to make more sustainable choices is at the heart of Good On You’s mission. Our tools make it easy to help your customers do just that, whether through tagging or highlighting top-rated brands or products from top-rated brands, creating filters to help users discover better brands, or curating edits of items from more sustainable brands.

We recommend that you use our overall brand ratings to help your customers make more sustainable choices, but you may complement this information by surfacing additional brand detail such as the pillar-specific scores across people, planet, and animals for brands, their values, attributes, and the certificates they hold. 

See our Usage Guidelines and Branding Resources for how to display our ratings and other data points to consumers.

 

More ways to partner with Good On You (case studies) 

At Good On You, we pride ourselves on developing true partnerships with our enterprise customers, which go far beyond providing data services. 

Our partners constantly think up new ways of leveraging our data and expertise to support their sustainability and broader strategic goals. Here are a few examples of recent successes: