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What is Good On You?

Good On You is a world leader in sustainability ratings for consumer brands. Our data and tech enables our enterprise customers to plan and execute sustainability initiatives, across a portfolio of brands, backed by robust analysis of each brand’s sustainability practices and transparency. Ultimately this empowers consumers to better understand the impact of brands and buy better.

We collect and analyse information published by fashion and beauty brands pertaining to their supply chain impacts across three themes: environment, labour and animal. Our methodology directs the synthesis of over 1000 data points into a few key sustainability insights:

  • An overall sustainability score out of 100 (e.g. 55/100) 
  • A rating out of 5 with a label (e.g. “It’s a start”)
  • Scores and ratings for each theme (environment, labour, animal)
  • Value labels that signify a brand’s verified activities in specific areas of sustainability such as “vegan” or “organic”
  • Certification labels that signify certain certifications and standards that the brand adheres to.

These sustainability insights, along with other contextual information about the brand rating, are delivered to enterprise data services customers through the Good On You ratings API and dashboard.

 

What products does Good On You offer to data services customers?

Ratings API

The API delivers Good On You ratings data through two endpoints:

  • Brand listing - returns all brand rating records
  • Brand search - returns a single brand rating record for the best match for the brand name input.

See the full API documentation

We are consistently improving the data offering and functionality of the API. Please reach out to your Good On You account manager if you have specific needs that are not currently covered.

Dashboard

The Good On You dashboard organises all Good On You data into a flexible user interface that enables non-technical users to overview brand data and filter and export custom reports. The history feature allows for filtering by rating date to isolate recently rated brands and identify upgraded or downgraded ratings.

Rating requests

Data services customers may request (at a fee) for certain brands to be rated or re-rated by Good On You as a priority.

Good Measures

Good Measures is a complementary product that enterprise customers can offer to their brand partners to improve. It is a user interface that helps brands of all sizes understand their sustainability impacts, get tailored guidance on where to improve, and easily update their Good On You rating.

Customers that have opted-in to provide Good Measures usage licences to their partner brands, manage their invites and analytics in the Good Measures Admin tool.

Bespoke data services

Good On You can support enterprise customers to extract specific data that we collect that is not currently available in the API and dashboard. We can also support bespoke needs to aid effective integration of Good On You ratings data into a customer’s internal systems. Reach out to your Good On You account manager to find out more.

 

How is Good On You data commonly used?

Labelling

To assign a brand or product as part of a collection focused on sustainability possibly including the Good On You rating, values or certifications or user filtering functionality.

Reporting and benchmarking

To assess the sustainability of a brand portfolio and measure performance of brands and products relative to their sustainability ratings. Customers commonly integrate Good On You data into internal BI or merchandising systems.

Portfolio management

To systematically identify brands based on their sustainability performance, to identify risks related to poor sustainability performance and/or sourcing and curation of a more sustainable portfolio.

 

Things to know about data structures

Brand entities and naming

Good On You uses the consumer-facing name for a brand. There are cases where a brand uses multiple consumer-facing names and the entity’s name in Good On You data may not match the name in your systems. See this guide on ingesting ratings data and matching brand names.

With few exceptions, Good On You follows these principles in determining a rating.

  • While we collect data from parent companies, we produce ratings for the consumer facing brand entity and not the parent company.
  • We typically do not create a rating for brand collaborations or branded collections produced within the same or similar supply chain as the main brand.
  • In cases where a company licences its brand name to a licensee to produce a range of products with a distinct supply chain (e.g. a distinct eyewear supply chain), the licensed brand will be rated as its own entity.
Verticals

Good On You currently rates brands in two verticals: fashion and beauty. A distinct rating will be produced for each vertical that a brand produces and sells, where it is not a trivial amount of their overall product mix.

Brand size

Good On You’s brand rating system distinguishes between large and small brands. A brand is classified as large or small based on its annual turnover, or that of its parent company, using the definition set out by the European Union (less than or greater than €50M).

The size classifications help determine the issues that each brand is expected to address. Many issues are the same for the large and small brand methodologies, but the issues will be weighted proportionally.

Ratings and score

There are five rating labels that correspond to scores out of 100 as below.

Rating date

Every rating is produced based on publicly available information at a certain point in time. The lastUpdatedDate is provided with every brand rating. This can be used to determine the currency of ratings, to assess comparability, and to provide that information to your consumers.

Good On You updates ratings in batches of brands - roughly one batch per month. Each batch will typically contain 100-500 ratings that may be new ratings or “re-rates” of existing ratings.

 

Matching Good On You ratings to brands in your system

See the guide on ingesting ratings data and matching brand names.